Built by someone who's actually been on the sales floor.
Most companies selling to dealerships have never managed a BDC team, never handled an upset customer at the service drive, and never hit a monthly unit quota. We have.
The founder's story
15 years managing automotive sales teams. This is what I learned.
I spent 15 years at Enterprise Rent-A-Car managing sales operations — one of the most rigorous automotive sales training environments in the industry. I've onboarded hundreds of sales reps, rebuilt underperforming teams, and watched exactly what separates top-performing stores from ones that struggle.
The pattern was always the same: the top stores had systems. Consistent phone processes. Fast lead response. Reps who knew their scripts cold. Strong reputation online. And the stores that struggled had the same inventory, the same prices, the same manufacturer support — they just didn't have the systems.
Apex Dealer Systems is built to give every dealership the operational infrastructure that top performers use — AI-enhanced and available immediately, without needing to hire a VP of Operations to build it.
Career background
- 15 years
Sales Manager
Enterprise Rent-A-Car
- 5 years
BDC Team Lead
Multi-location automotive group
- 2024–present
AI Systems Builder
Apex Dealer Systems
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We use the best AI tools available and combine them into systems that make sense for your dealership.
How we work
What we believe about dealership success.
Dealer-first thinking
We design every system around how a sales floor actually operates — not how a marketer thinks it should.
Phone obsession
We believe the phone is still the most powerful sales tool in automotive. We train it, automate it, and optimize it relentlessly.
Metrics that matter
We report on appointments, shows, leads, and cost per car — not clicks, impressions, or "brand awareness."
Founder-led delivery
You work directly with us. Not an account manager, not a junior coordinator. The person who built the system is the one implementing it.
Why a newer specialized firm beats a big agency for dealerships.
You talk to the expert
At large agencies you get assigned a junior account manager. Here, the person who built the system is the one implementing it at your store.
We move faster
No layers of approval. If something needs to change in your phone script or ad campaign, it changes today — not in two weeks.
We're motivated to prove it
Early clients get our full attention and founding partner rates. Our reputation is built on your results — that's the right incentive structure.
Let's talk about your store.
Free 30-minute call. We review your current setup and tell you exactly what we'd build for your dealership — no obligation.
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