The Next Generation of BDC Training

We Don't Just Train Your Team.
We Install the Future.

Most trainers fly in, talk for a day, and disappear. We stay. Apex Dealer Systems combines 15 years of real dealership sales management with AI phone systems, automation, and live coaching — all installed and running before we leave your store. This is what BDC training looks like in 2025.

Start Free Training →See Paid Programs

Free 5-day course — real scripts, real systems. No credit card.

The average dealership BDC sets appointments on fewer than 20% of inbound calls.

That means 80% of the people who call you ready to buy go somewhere else — not because of your price or your inventory, but because of how the phone was handled. That's fixable.

What's covered

Six modules. Complete BDC transformation.

📞

Phone Up Mastery

Inbound call scripts, price objections, appointment setting, and keeping control of the conversation.

💻

Internet Lead Response

First-contact templates, follow-up cadences, and how to convert cold leads into hot showroom appointments.

🛡️

Objection Handling

"I'm just looking," "I need to think about it," "Your price is too high" — we have scripts for every one.

📅

Appointment Show Rate

Confirmation calls, reminder texts, and pre-visit value-building that doubles your show rate.

🔁

Follow-Up Systems

30-60-90 day follow-up processes that keep your pipeline full without burning out your team.

📊

BDC Manager Coaching

Train the trainer — we coach your BDC managers on KPI tracking, team accountability, and performance reviews.

AI Integration — Included in Every Program

Your team leaves knowing how to use AI as a daily weapon.

Traditional trainers don't teach AI. We don't train without it. Every rep and manager leaves with hands-on skills they use the next morning — not theory, not someday.

📞Installed on Day 1

AI Phone That Never Sleeps

Your AI voice agent answers after-hours calls, captures lead info, and texts your on-call manager instantly. Reps learn to manage, review, and hand off AI-captured leads the right way.

⚡Response Protocol

5-Minute Lead Response System

The moment a lead submits, an automated text fires before your rep sees the notification. Reps learn the hand-off process so no lead sits longer than 5 minutes — ever.

✍️Daily Skill

AI-Written Follow-Up Sequences

Reps use AI to write personalized email and text follow-ups in seconds — no copy-paste templates. Each message references the specific vehicle, visit date, and last conversation point.

⭐Reputation System

Automated Review Generation

Within 24 hours of every delivery, an automated message requests a Google review. Reps learn to monitor, respond, and leverage reviews as a sales tool with every new prospect.

📊Manager Skill

AI-Powered Performance Tracking

Managers learn to pull and interpret weekly KPIs — lead response time, set rate, show rate, close rate — and run accountability meetings with data instead of gut feelings.

🔁Pipeline Builder

90-Day Reactivation Campaigns

Dormant leads and past customers are re-engaged automatically. Reps learn to work the warm replies that come back — often the easiest appointments on the board.

Sample Training Content

Real scripts. Real situations. Not theory.

Here's a preview of the exact material your BDC team will use. This is what separates a trained rep from one who's improvising.

Objection Script

"I'm Just Looking"

CUSTOMER

"I'm just looking — can you just send me your best price?"

TRAINED REP

"Absolutely — I want to make sure I get you the right number and not just a ballpark. It only takes me two minutes to pull the exact figure based on what you're looking for. What vehicle caught your eye?"

Why it works: Agrees with the customer, reframes toward a conversation, and pivots to gathering information — without pressure.

Internet Lead — First Contact

5-Minute Text Response

SITUATION

Lead submits online form for a 2024 RAV4 at 7:43pm. Rep sees it at 7:45pm.

FIRST TEXT — within 5 min

"Hi [Name], this is [Rep] from [Dealer]. I saw you were interested in the 2024 RAV4 — great choice. I have a few in stock and want to make sure you get the right one. Are you free for a quick 2-minute call tonight or tomorrow morning?"

Why it works: Personalizes to the specific vehicle, creates urgency without pressure, offers two easy time options.

Voicemail Script

Callback Voicemail

SITUATION

Called three times, no answer. Most reps hang up. Trained reps leave this.

VOICEMAIL — under 25 seconds

"Hi [Name], this is [Rep] at [Dealer] — just a quick message about the [vehicle] you were looking at. I have some information I think you'll find useful. I'll also send you a quick text. No pressure at all — just want to make sure you have everything you need. Talk soon."

Why it works: Under 25 seconds, no ask, creates curiosity, removes pressure, and sets up a follow-up text the customer actually opens.

Want all 47 scripts, objection handles, and voicemail templates?

Start with the free 5-day BDC Blueprint email course — real training, real scripts, delivered to your inbox. No credit card. No commitment.

Get the Free BDC Blueprint →

Expected outcomes within 30 days.

Based on training program design and industry benchmarks — real client results coming soon as we onboard our founding dealerships.

40%+

Average increase in appointment set rate after 30 days

2×

Faster lead response from trained BDC teams

85%

Of calls handled to script after one week of training

6 hrs

Total training time per rep to complete full curriculum

How it works

We don't send a PDF. We build the system.

Generic training programs give your team information. We give them a system — custom scripts for your store, objection guides for your market, and live coaching calls to lock in the habits.

📋
Custom phone scripts
Written specifically for your dealership, market, and brand — not copy-paste templates
🎯
Objection handling playbook
"I'm just looking", "just want a price", "let me talk to my spouse" — every one, scripted
📞
Live call coaching
Weekly call reviews with your team, identifying what's working and what to fix
📊
Tracking dashboard
Set rate, show rate, conversion — all tracked so you can see ROI in real numbers

Included in every BDC package

✓Custom inbound call scripts
✓Internet lead response templates
✓Voicemail scripts that get callbacks
✓Text message follow-up sequences
✓Objection handling master guide
✓4 live coaching sessions per month
✓Team performance tracking dashboard
✓Manager call review protocols

Start Free Training →

Training investment

Three ways to engage. All results-focused.

Whether you need a team reset, a full BDC rebuild, or an ongoing growth partner — there's a program built for where your dealership is right now.

Half-Day On-Site

Sales Team Workshop

$1,500

per session

The fastest way to introduce AI tools to your sales floor. Practical, immediately applicable, built for how your team already works. Perfect for a monthly team reset or before a big sales push.

✓Relationship-first sales mindset reset
✓AI tools every salesperson should use daily
✓Google review generation — same-day setup
✓Personal CRM follow-up playbook
✓30-day action plan per team member

Book a Workshop

Most Impactful

2-Day On-Site

BDC Transformation

$4,500

one-time investment

A full rebuild of your business development center — scripts, AI phone setup, lead routing, and follow-up automation installed before we leave. The single highest-ROI engagement we offer.

✓AI phone agent setup — handles missed calls 24/7
✓5-minute lead response protocol (installed)
✓BDC scripting for internet, service & unsold follow-up
✓CRM workflow build — 30/60/90-day sequences
✓Data audit: close rate, response time, lead ROI
✓30-day post-training accountability check-in

Book the BDC Intensive

Monthly Retainer

Dealer Growth Partner

$2,500

per month

Ongoing coaching, system optimization, and accountability — the only option that guarantees improvement compounds over time instead of fading after the first 90 days.

✓Weekly group coaching call (sales or management)
✓Monthly performance data review + action plan
✓AI system optimization and updates
✓Unlimited email and text support
✓Access to full 265-workflow automation library
✓Priority access to new training modules

Start Retainer

Revenue impact — dealership benchmarks

3%→10%

Net margin improvement with optimized BDC + AI