Free Self-Audit
The BDC Audit Checklist
10 questions. Score your dealership's Business Development Center honestly — this takes 3 minutes and tells you exactly where appointments are slipping through the cracks.
Internet leads are responded to in under 5 minutes during business hours.
Phones and chats are covered after 6pm and on weekends with live or automated coverage.
BDC reps have written, practiced scripts for every major objection ("just looking," "already working with someone," "what's the price?").
There is an active 90-day follow-up sequence for unsold showroom visits.
KPIs are tracked weekly: lead volume, contact rate, appointment set rate, show rate, close rate.
Missed calls trigger an automatic text-back within 60 seconds.
Leads receive at least 8 follow-up touches across phone, text, and email before being marked dead.
There is an automated system to request Google reviews within 24 hours of every delivery.
Call recordings are reviewed weekly for coaching — at least one call per rep.
Past customers (12+ months) are re-engaged with an active win-back campaign.